A Sustainable Business Consultancy

Our name is derived from eunoia (εὔνοια), Greek for “well-mindedness” or "beautiful-thinking". We believe that well-minded businesses are profitable and resilient vehicles that drive positive change in the world. Therefore, our goal is to help sustainable businesses thrive. We do this by giving people the tools and confidence they need to do sustainable business in a way that matters and makes good business sense.


The Story

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Andrew started Eunoic after doing his MBA and specialising Sustainable Business Management in Italy. Having run his own businesses on two continents and working with numerous international organisations (e.g. the UN, World Bank, multinational companies, etc.), he realised three things:

  1. Sustainable business models are essential to company well-being (long-term profitability, attractiveness, resilience, competitiveness, etc.).
  2. There is considerable confusion in corporate business about how to do sustainable business properly and profitably.
  3. There is a regrettable lack of high-quality consolidated toolkits to help companies do sustainable business well.

This need, confusion and lack of good service sparked Eunoic's conception in Europe with the creation of world-class toolkits that help corporate professionals and entrepreneurs to design, run and monitor their businesses sustainably.



"I just love it. It's what drove me to do my MBA in Italy and run my own businesses in Europe and Africa. Pouring over international best-practice methods, principles and protocols and seeing how to contextualise them to companies to maximise their financial, stakeholder and environmental value is a deep-rooted passion of mine."



"It's in my blood. I was born on a sheep farm in South Africa. My awe and wonder of nature inspired me to complete my MSc in Environmental Studies. After my MSc, I consulted on large international environmental projects and became a managing director of an environmental consulting company in Africa."


"A key goal of any business should be to allow for all stakeholders to flourish. I've worked with numerous international organisations to co-create shared value through e.g. city wellbeing initiatives, community-based health programmes and social development projects in developed, emerging and developing markets."

The Toolkits


For who

People wanting to create sustainable profits that benefit people and don't hurt the planet. This includes executives, sustainability managers, consultants and entrepreneurs



Some of the key benefits include increasing long-term profitability, attracting high-quality customers, investors, employees and business partners, and facilitating innovation and company resilience.



The toolkits contain a unique combination of international best-practice content, human-centered design with the end-user in mind, input from some of the best organisations on the planet, and a business-minded focus.



Our toolkits are designed for and with you. From start to finish, we constantly think of how to make things easier for you, more relevant to you and how to provide you with a winning game plan and the tools you need to look after your profits, people and the planet.


We continually research the best sustainable business management methods, international best-practice principles, and digital solutions. We stay clear of greenwashing and fanciful content so that our toolkits matter to you, work for you and help you to win.



Our toolkits use advanced business school training from three continents, design thinking principles and world-class platforms to create simple yet powerful tools to help you to run your sustainable business profitably.