Why sustainable business?
Sustainable business has the potential to increase revenues, reduce costs, promote long-term profitability, improve risk management, facilitate a sustained competitive advantage, strengthen stakeholder relations, increase brand equity, improve innovation and company resilience, and is the responsible way to do business successfully. These aspects of sustainable businesses make them attractive customers, investors, employees and other stakeholders.
We all want to live in a world that thrives and has a bright future. Sustainable business helps us achieve this by looking after long-term profits and the wellbeing of people and the planet.
What happens if I'm not sustainable?
The opposite of a sustainable business is, by definition, a business that is unsustainable and does not survive in the long term. The cost of unsustainable business is also high in the short term: with increased risk, missed opportunities and revenues, increased costs, reduced company resilience and poor stakeholder engagement, to name but a few.
In the past it may have seemed that it was OK for businesses to get away with being unsustainable and benefiting from not paying for externalities, but this has changed. Customers, investors, regulators and other stakeholders now demand sustainable business practices. The market is tired of bad business and the havoc it creates in societies and natural environments.
What about all the different information sources out there?
There's a lot of noise out there. Information on sustainable business ranges from fake "greenwashing" consultants to unprofitable and unrealistic frameworks. Both of these extremes can be fatal to business and neither are real sustainable business paradigms.
As a result, it can be difficult to know which information sources are sound. Eunoic's toolkits aim at curating international best-practice information and tools that focus on increasing profits, and promoting societal and environmental wellbeing. In other words, the toolkits remove the noise and focus on what really matters in sustainable businesses.
How do the toolkits benefit me?
Eunoic's toolkits are a curation of the best international thinking and resources on sustainable business management. They have been carefully and intentionally crafted to be practical, easy-to-use and relevant in increasing long-term profits, promoting social justice and protecting the environment. They are applicable to all businesses and can be contextualised to any sustainable business operation.
How have the toolkits been designed to help me succeed?
The toolkits were created to give you the best chance at success. Generally, there are 10 reasons for sustainable business initiatives to fail. Each of these have been completely or partly mitigated by the toolkit's design:
Failure #1: A lack of understanding
Eunoic mitigation: Define concepts, rationale, approaches and payoffs as clearly and concisely as possible.
Failure #2: Information overload
Eunoic mitigation: Curated best-in-class information, tools and resources that are packaged in an easy-to-use way that will empower you to do sustainable business profitably. No more need for specialists or consultants.
Failure #3: Having no support
Eunoic mitigation: The toolkits provide you with the correct tools and processes to do sustainable business well. If you have any problems, you can contact us whenever you need to. We also provide links to strong international sustainable business networks.
Failure #4: Unclear priorities
Eunoic mitigation: Templates and processes to facilitate setting clear, important and material priorities and SMART goals that will help you achieve success.
Failure #5: Incorrect assumptions
Eunoic mitigation: Take you through processes step-by-step to test your assumptions.
Failure #6: Misaligned incentives
Eunoic mitigation: Tips, templates and balanced scorecards that help you align incentives with the company's sustainability goals.
Failure #7: Fatigue
Eunoic mitigation: Best-practice tools and tips to help prevent burnout and improve sustainable productivity. Manageable and measurable milestones that can (and should) be celebrated to help fuel a sense of achievement and energise teams to consistently work at the company goals.
Failure #8: Lack of resources
Eunoic mitigation: All the essential tools, resources and templates you need to do sustainable business profitably and confidently are in the Eunoic toolkits. The toolkits also give reasons, payoffs and options for mobilising internal resources to align with business sustainability goals.
Failure #9: Measurement problems
Eunoic mitigation: Checklists, tools and templates to help you know what is necessary to measure (what, why, how and when) and what is not to measure (unnecessary or meaningless metrics).
Failure #10: Poor leadership
Eunoic mitigation: The toolkits are aimed at upskilling employers and employees to become sustainable business leaders in their organisations and to give them the tools and confidence to do so.
How detailed are Eunoic's toolkits?
Each company is unique, with its own context, opportunities and challenges. This toolkit is aimed at giving decision-makers the confidence and resources necessary to design, run and measure their sustainable operations. The tools are designed to be applicable in a variety of circumstances whilst maintaining relevance in specific settings. It follows an MBA-style approach in which the business is examined as a whole with various functions aligned to a common strategy.
Therefore it is not an in-depth exposition of specific components of sustainable business, but provides the user with the relevant tools and ways of thinking that can be applied at more specific problem sets. Furthermore, the toolkits are international in nature and country-specific laws are not included. The toolkit is designed so that decision-makers will have the confidence of using international best-in-class and best-practice principles to create, run and monitor their business. This is therefore a highly practical toolkit: filled with customisable toolkits and informed guidance on business sustainability issues.